Friday, June 22, 2012

The Value of a College Degree: Is it Really of Value?

A recent article on Forbes.com http://www.forbes.com/sites/georgeanders/2012/06/05/udacity-sebastian-thrun-disrupting-higher-education/ got me thinking. How valuable is a college degree today?

From my own personal experience, and I sincerely ask that you weigh in on this too, I don’t think what I learned during my undergrad will set me above the bar, or in front of other job candidates. What sucks is that we have to pay thousands of dollars for a 4-year degree that in the end, everyone else has. What makes a college graduate stand out from someone else? Don’t tell me its grades, internships, where you go…because I don’t believe any of that for a second. It is all who you know and what you know. But do you actually learn what you need to know to perform you job during your college career?
That is the point of the article. Everyone now has a bachelor’s degree. I knew that in order to differentiate myself from the others I had to take the next step get my master’s degree. Just another lump sum of money to get a piece of paper that says I spent XX amount of hours learning something. But again, what even makes that degree relevant to what I am doing today? (Disclaimer: I understand some jobs you may actually learn things in school that will reflect greatly upon your career, however read on).
A big part of all of our “big girl” jobs is marketing, public relations and communication. While the basis of these concepts still remains the same, things have changed since all of us have graduated. When have I ever used a theory in any of my positions? Any marketers out there that have? I can say with a 100% guarantee that no one in our core marketing group has a class on social media, YouTube, Pinterest ,etc. But yet we work with these sites every day to reach our prospects and clients. How do you teach something that is changing faster than the speed of light? You don’t. And that is what Prof. Thrun preaches with his new approach (reference article).
With his plan, individuals can take online classes that don’t cost the thousands of dollars that regular classes cost and can still teach you the most up-to-date, relevant information. If you want to be certified in something (basically to show it on your resume) then you can pay a small fee but it is nowhere close to what a degree costs. In the end, Thrun’s thinking is that the idea of a degree is that you spend a fixed time right after high school to educate yourself for the rest of your career (like 50+ years for some of us!) But careers change so much over a lifetime now that this model isn’t valid anymore.
So if Thrun’s plan was an acceptable means of learning in the world today, who would do it? I know I would! I loved the time I had in college, but thinking back to it, I really can’t relate any more than 5% of what I learned to my job today (and the number may be lower than that). Maybe in the future, sure, if I decide to jump back on the broadcasting train it might be more relevant, but right now, I view my undergrad as a good time, a time to make lifelong friends and a time to grow as a person. It was also a huge waste of a lot of money.
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